I AM [VITALITY] Active Day Serum

At frii[s]mith, we believe less is more.

You can apply our day serum morning and night…

In the morning
Add a few drops to fresh morning skin or mix with the I am [radiant] moisturiser (no need to cleanse). We love it in the morning as it helps to protect the skin from free radicals and stressors throughout the day.

In the evening
First, cleanse with our I am [power] active cleanser. Then add a few drops of day serum to our I am [radiant] moisturiser and lovingly apply to the skin.

Pair with…

I am [radiant] moisturiser

CoQ10
Coenzyme Q10 sounds sciencey, but really, it’s just an essential nutrient produced by your body that gives energy to your cells. It offers a boost of antioxidants, which shields your skin from external pollutants and encourages greater radiance.

Vitamin C
A powerful antioxidant that can heal wounds, repair skin cells, boost collagen production, reduce fine lines and redness, and create lighter, brighter skin. A must-have in your skincare routine.

Resveratrol
Sourced from the skin of grapes, resveratrol is another powerful antioxidant. When applied, it neutralises free radicals so your skin can better defend itself. It can also reduce redness, inflammation and fine lines while promoting cell renewal and elasticity.

White Tea Leaf Extract
White tea is the least processed of all teas. It’s incredibly rich in polyphenol, a compound found in plants that’s high in (you guessed it) antioxidants. This helps to reduce redness, protect the skin from external stressors and prevent the breakdown of collagen.

INGREDIENTS: Purified Water, Glycerine, Sodium Hyaluronate, Natural Vitamin E, Vitamin C Tetraisopalmitate, Pomegranate Oil *, Seabuckthorn Seed Oil *, Quercus Suber Bark Extract, Sunflower Oil, Cape Rose Geranium Oil, Hydrolyzed Collagen, Prickly Pear Oil, Avocado Oil *, Jojoba Oil *, Aloe Vera Leaf Juice Powder *, CoEnzyme Q10, Dextran, White Tea Leaf Extract, Grape Seed Extract, Trifluoroacetyl Tripeptide-2, Pomegranate Pericarp Extract, Resveratrol, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Heptapeptide-8, Rosemary Leaf Extract *, Maltodextrin, Dipropylene Glycol, Butylene Glycol, Xanthan Gum, Carbomer, Polyacrylic Acid, Polysorbate 20, Sodium-L-Lactate, Sodium Starch Octenylsuccinate, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Silica
* Denotes Certified Organic